Tumblr Planning Something Special For Creative Communities

He notes that in the next few months, a huge focus for Tumblr will be how to better cater to the creative communities they’ve attracted. Fashion, film, photography, these are all hugely important to the platform, he says. Karp believes that focusing on them will help separate them from that other social network, Facebook, which has not done a good job of handling these specialized communities so far. In fact, Karp considers Facebook to be “arguably hostile” towards them.

Tumblr wants to be “the best place in the world for the best creative communities,” Karp says. He wouldn’t give any specifics about what they’re thinking about doing here, just that it’s a key area of focus.